When you just start your company, or even once you are established, it’s important for people to be presented with the right face of your company for the most beneficial first impression. In most cases, that first impression comes in the form of a face to face meeting where business cards are exchanged. When you put across a professional approach as relates to your work, it increases the chances of a potential client utilizing your services. Having a great business card that is made from quality materials and printed professionally will put forth just the right first impression. The main question now is what really makes a great business card?
The paper quality has a lot to do with how people perceive you and your business. When you choose a nice, thick paper, it will stay crispy longer, and leave a quality impression on your potential clients. When you opt for higher thread quality paper, your clients will see your willingness to invest in your brand, which implies that you will also give equal care to the services you provide.
The layout of your card is equally important; the name of your business should be centered along with the logo if you have one. Making your brand recognizable is the most important part of marketing, using your business card as a branding medium is just one step in this process.
If your company name is crafty but ambiguous, don’t assume that people can tell what it is you do. If your services are clear cut, such as those of a plumber or handy man, most names are obvious, consider adding a few bullet points of the services you offer on the back side of your card.
Resist the urge to fill up every space on the card. Leaving negative space allows even the most complex design to look simply elegant. This also leaves more room for clients to notice the design and paper of your card, and even leaves a natural space if they decide to write a note about where they met you on the card.
Colors are also very important when crafting a professional business card. Try not to use more than two colors in the text; if your card itself is multi-colored, then sticking to black or white is the best option. This allows your card to look both sophisticated and modern at the same time. It is also best to use the same color scheme throughout all of your papers, be they mailers, envelopes, letters or others. In many cases, you can craft your card to match your company website with ease.
When you do hand out a card, always give at least two. That way, you can suggest that they pass along your contact information to any of their friends they feel may benefit from the services you provide. Also, ask for their cards in return as a way to encourage reciprocal marketing.